Peter Brookes-Smith
Peter Brookes-Smith, formerly a member of the Senior Management Team at Audi UK and VW UK, is a consultant with particular expertise in automotive CRM. Peter’s time is precious: among other roles, he is currently interim MD of a substantial IT business (!) in addition to several other Directorships. Peter is an unqualified fan of qualitative research, and his input to research projects means that they are focused on delivery and facilitating change.